DIESEL Global FW21 ADV Campaign

By September 28, 2021 No Comments

DIESEL presents the global FW21 ADV campaign. The campaign portrays how in a world that is physically over-saturated with choices, DIESEL presents a visual store in which the only viable options for the viewer’s day-to-day essentials are DIESEL-made. As a result, the imagery in this campaign provokes, subverts, and teases a conversation about the nature of mass consumer culture. The hyper-iconography amplifies the playful, pop impact.

These customers are surrounded by colourful sundries, mock price tag promotions and an overarching vignette of familiar, universal consumerism. While the aisles overflow with pedestrian products such as laundry detergent, canned soup and sliced bread, there’s an ironic twist: everything in this bodega is DIESEL branded.

DIESEL has always stood as a radical player with its blunt honesty and its sense of fun. Its unique voice has made it an undeniable icon in culture and fashion.

The overall creative concept and execution was overseen by:

Diesel Creative Director: Glenn Martens

Art Director: Christopher Simmonds

Photographer and Director: Johnny Dufort

Stylist: Ursina Gysi