Diesel, the innovative lifestyle company, has appointed the rapidly growing Just Exists Creative agency as its preferred local partner for the Diesel Denim Friday project. The agency will manage and execute the Diesel Denim Friday project in South Africa. The agency is made up of four creatives from various disciplines in the marketing and advertising industries. The agency says that it aims to not play by any of the long-established industry rules that have long governed advertising.
“Diesel is one of the most iconic brands in the world with incredibly brave and creative leadership. Being appointed by this global brand is an honour and testament to the strong project ideas and work that we do. We’re looking forward to driving the brand and its business forward as a team”. – Khosi Mkhaliphi, Managing Director of Just Exists Creative Agency”
Derik Van Wyk, Marketing Manager for South Africa adds that the brand is excited about its partnership with Just Exists Creative Agency. The deciding factor for the agency’s appointment was its industry experience/knowledge, attention to detail and digital strategic ideas, which both parties believe will be the key to the success of Diesel Denim Friday.
The creatives indicate that they are “go-getters who are unapologetically pushing the passion that drives them and plan to shake things up in a positive way for Africans at large”. The leadership of the agency includes Nomkhosi Mkhaliphi, Ashley ‘Shimza’ Raphala, Hussain van Roos, and Malenah Bapela.
The collective has experience with a sizeable number of collaborations with global brands and are committed to breathing new life in the creative marketing space in a way that tells authentic stories through uniquely African eyes.