Boity Haircare, a collaboration between music and screen star Boity Thulo and African beauty brand Halo Heritage, celebrates 10 months of success in July. The collection, designed specifically for women with type 3 and 4 hair, was first launched online in October last year, with off the shelf retail availability en-route to satisfy growing demand. It is an all-natural, environmentally aware range manufactured in South Africa and infused with Boity’s Pink Sapphire fragrance.
“The response has been phenomenal,” says Halo Heritage CEO Inge Peacock who adds that there has been latent demand for an all-South African, all-natural haircare range specifically formulated for the local climate. “The collaboration with Boity lends further weight to the range’s social license, an emphasis on its South African foundation, along with the use of natural ingredients.”
“The collaboration with Halo Heritage has been a tremendous success. It has been a lifelong dream to create a range of fragrances and haircare products that represents African women. Creating a brand that is specifically designed for powerful, modern African women offers a unique opportunity to create locally produced high end products for this discerning and growing market.” – Boity
Boity Haircare zooms in on protecting, moisturising and repairing natural hair. All products in the range are formulated specifically for women with hair types 3 and 4 and tackle everything from every day wear and tear to dryness to leave hair ultra healthy and looking and feeling fab.
Black Seed Oil, known for its hair growth and restorative properties is a key ingredient in the range while Shea Butter’s anti-inflammatory properties are paired with Jojoba Oil’s moisturising and anti-dandruff benefits. It is also rich in vitamin E, that supports elasticity and also revives dull looking lifeless hair. Jojoba Oil also contains vitamins B, C, copper, zinc and Argan Oils.
“There is no better formula for taking care of problem hair and maintaining a healthy, well-nourished and moisturised look thereafter. The Boity Haircare Collection is a range of well researched, naturally good-for-you products designed to bring out the very best in black hair. Hair and beauty products that suit the fast-paced, often complex lifestyles of South African women, and allow for gentle care and pampering, is our trademark.” – Peacock
“Your hair is your crown and taking care of it with products that are packed with goodness and most importantly made for your specific hair type is something you just cannot afford to compromise on. This range of products is exactly that. Being an African Queen to me is about being proud of where you come from and embracing it in every move that you make. As a queen, you must carry your crown with pride and shouldn’t be afraid to show it off.” – Thulo