Free Range Humans, an original, digital content series from Corona Studios, airs on YouTube from today. The series follows eight extraordinary people – including two South Africans – who left their unfulfilling indoor lives to follow their passions and live an authentic, purpose-driven life close to nature.
The launch of Free Range Humans took place at the V&A Waterfront today, where a “caged human”, Clifford Young, was released from a giant glass box where he had spent 15 hours a day for five days, living his life indoors and online, symbolic of a “caged” modern lifestyle. The other actors, Amahle Mtengenya and Nina Erasmus, who were also “boxed” in similar circumstances in Sandton City and Fourways Mall, respectively, were also released.
Starring Mzansi’s first black free diving instructor, Zandile Ndhlovu, and Cape foodie forager, Roushanna Gray, in Free Range Humans both share how they disconnected from their previous careers and turned their passions into a fulfilling, outdoor, lifestyle.
“Most of us spend 90% of our lives indoors and online, missing out on so much that life has to offer. Lately this has been felt even more keenly and has caused people to question their way of life. It’s resulted in a global phenomenon where people want to find ways to disconnect from routine and reconnect with nature while living their lives & passions with purpose. The first season of Free Range Humans is about eight people who have done just that,” – Corona Africa Marketing Manager, Melanie Nicholson.
Shot in 10 countries, while Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe. All eight episodes of Free Range Humans from Corona Studios can be viewed on Corona’s YouTube channel and other social platforms starting today at coronaafrica.com and YouTube.com/Corona.