Rofhiwa Bologo, affectionately known as Tholi B is releasing a new Amapiano single titled Lala (Love) across digital platforms on Friday, the 23rd of October 2020. Tholi B’s first official entry into the music industry started at Y FM as a Presenter for a couple of prominent shows playing this country’s hits, interviewing the artists behind these hits, and playing these hits at his gigs as a DJ.
Lala (Love) delivered in three different languages – English, TshiVenda, and IsiZulu pays tribute to the Amapiano movement, while also celebrating the House music movement. Lyrically, Lala (Love) warns its listeners to treat love with respect, and appreciate the power that love has.
Throughout the years, hosting prominent shows on commercial radio stations and heading content direction and sales, I have seen it all, heard it all. With this project, I wanted to focus more on celebrating the Amapiano movement which has dominated the airwaves and groove scene for a while now, and the ever-evolving house music – Tholi B.
After Y FM, Tholi B joined 947, later Capricorn FM as its new Station Manager where he was exposed to a variety of well-oiled radio station functions and responsible for both the on-air talent and the commercial viability of the shows on offer. Not only did he succeed with the Limpopo-based radio station, but he also moved to its holding company developing crucial sales strategies for the holding company’s radio properties.
“I wanted to add more value in the radio space, so I decided to expand beyond hosting. I’m glad it worked out” – Tholi B.
Lala (Love) will be available across digital platforms including streaming platforms on Friday, the 23rd of October 2020.