There’s no denying that Pride will look much different this year and the feeling of togetherness and shared experiences has never been more important. As the world’s largest audio streaming platform, Spotify has the unique ability to inspire and drive positive change through the power of audio.
Unlike Any Other, is Spotify’s global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans and supporters around the world. Unlike Any Other is all about empowering LGBTQIA+ creators to embrace their uniqueness and connect them to new and existing audiences through the power of music and podcasts.
The campaign is centred on Pride – a hub on Spotify dedicated to Pride so fans can find LGBTQIA+ music and podcasts including:
· Out Now: Unlike Any Other – the official Pride playlist highlighting the infinite amount of music genres represented by our queer community and features Janelle Monáe, Frank Ocean, Sam Smith, Lil Nas X and more.
· House of ___ Ballroom Playlists – as highlighted in televisions shows Kiki, Pose, and now LEGENDARY, the house and ballroom community has made its mark in greatly inspiring modern pop culture. This playlist series, in partnership with Pose runway choreographerTwiggy Pucci Garçon, celebrates this iconic movement with curated playlists by top figures of ballroom culture, including Jason Ozzie Ash,Byrell the Great, Jack Mizrahi Gucci and Jonovia Chase.
“Unlike Any Other to me means being and celebrating my uniqueness in any way I like! Taking all my weirdness and unusual habits and showing how great they are.” – VINCINT an artist who is part of Out Now: Unlike Any Other
A key element of Spotify’s 2020 Pride creative is theProgress Flag, which was designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to represent trans and non-binary individuals, marginalised communities of colour, those we have lost to AIDS, and those living with HIV today.