KFC is all about creating meaningful experiences that are relevant and purpose-led which is evident in their latest campaign that sets out to assist young South African Hack-A-Preneurs who have kept their eye on the prize during this pandemic by turning their hustle into real opportunity.
On the hunt for South Africa’s ultimate innovators, the brand is giving away an amazing prize valued at R500 000 to three lucky entrepreneurs who have turned lifehacks into real business opportunities and are calling on all the young entrepreneurs to come forward!
“We recognise that access to markets and funds are the top two most challenging obstacles that young entrepreneurs face. Considering the current pandemic, which is severely impacting the ability to do business as usual, both challenges have become even greater. So, at this critical time, the difference this cash injection will make to the winners, especially considering this time, is substantial,” – Qhawekazi Mdikane, Marketing Manager at KFC.
“Young people are anxious about the road ahead and we have stepped up as a brand to support the future leaders of our country!”
Using the new Crunch Sliders on-the-go snack as a platform to drive this campaign, KFC is identifying up-and-coming innovators, hustlers and hard workers on social media with the goal to reward three Hack-A-Preneurs with a cash injection towards their business. The first prize will be R50 000, the runner up will get R30 000 and the second runner up will receive R20 000.
“Innovation is the lifeline for these individuals, it is the fuel that keeps them going and so rewarding them for this commitment to their success and for proactively seeking opportunities is a crucial pillar of this outreach. In fact, through this prize we are making sure that we not only give them the cash injection needed but are also empowering them with a business coach for three months, to ensure they have the perfect combination for success.” – Mdikane
Competition Steps of entry:
· Step 1- Hackapreneurs on-line submission of busines proposal
· Step 2- Panel of judges select top 10 hackapreneurs.
· Step 3- Top 10 Hackapreneurs do an elevator pitch of their business via video on social media. The public to vote for their the top 3 hackapreneurs.
· Step 4- The top 3 Hackapreneurs chosen to do another video pitch to the panel of judges. The panel of judges decide on the top-3 ultimate hackapreneur (1st place), runner up (2nd place) and 3rd place winner.
“No idea is too small or too big – it is about believing in yourself and being able to rise above the challenges and so we encourage young entrepreneurs, across all sectors and industries, to enter by submitting their business pitch for consideration,” – Mdikane.
The prize also includes mainstream media publicity and business profiling opportunities.