Given the implications of the COVID-19 pandemic on the normal state of business, Pacinamix – a   transformational creative company, will on Saturday, 30 May host a live digital experience fusing African music, food, fashion and art not only to celebrate Africa’s creative originality but also to showcase the company’s resilience and agility during uncertain times. The live event will be streamed on the company’s YouTube channel.

Hosted by South Africa’s sweetheart Nomzamo Mbatha, the two-hour-long live event boasts a headliner programme featuring live music by South Africa’s favourite musicians  Lira and Mbuso Khoza. A fashion exchange experience by Palesa Mokubung of Mantsho – the first African designer to collaborate with global clothing brand H&M, and a beauty talk by Thando Hopa– the first woman with albinism to grace the cover of Vogue magazine, will surely keep fashion lovers glued to their screens.

Saadique Ryklief, an award-winning and innovative trendsetter will also share his expertise on African hair, Head Chef Katlego Mlambo will give us a virtual taste of Africa in a food segment while an artist represents the art fraternity with a show and tell of some of their amazing work. This exquisite programme will be rounded off with a set by wave-maker, South Africa’s DJ Zinhle.

“As team #Zero2Hundred we are agile and constantly reinventing ourselves, and how best to bring brand experiences to life. Our fully-fledged on-the-ground activations department now boasts Digital Activations capabilities. We’re not letting the pandemic stop us from continuing to create fun customer experiences. We are still very committed to our entrepreneurial roots stemming from our history of innovation and creative excellence,” – Manzini Zungu, CEO of Pacinamix

“This year, we celebrated Africa day under the most unregular circumstances during the COVID-19 pandemic.  We’re proud that Africa as a whole has responded so responsibly to ensure our infection rate remains low. However, we have even more reason to celebrate our continent’s tenacity, resilience and creativity displayed even given these uncertain times,” – Zungu.

The event takes place on Saturday, 30 May from 17h00 on the official Pacinamix YouTube page.