Universal Music South Africa is delighted to announce the newest addition to our diverse roster, singer, songwriter and producer Jeremy Loops. A juggernaut of South African music, and one of our biggest global exports having sold out a headline show at London’s iconic 5000 capacity O2 Brixton Academy, today Jeremy shares the first track under his new licensing deal with Universal Music Group South Africa, as part of a unique global partnership with Decca Records in the United Kingdom and Polydor in Germany. The self-produced single, entitled ‘Mortal Man’, is out now.
Partly inspired by a friend who struggles with addiction, ‘Mortal Man’ strips Jeremy down to acoustic guitar and signature loop pedal, his seductive voice littering a breezy melody with irresistible sunshine-soaked hooks.
Brought up in a surfing village on the outskirts of Cape Town by his South African father and Swiss-born mother, Loops came to music late. After picking up a guitar for the first time in university, Jeremy’s career has been characterised by constantly breaking through glass ceilings in taking his music to the world.
‘I’m excited to partner with Universal Music in South Africa. We’ve struck a deal where I retain ownership and ultimate control, but they bring in their years of experience, resources, and incredible team to help me take my music further. It’s the dream situation for an independent spirit like me where a major label joins a team and shares our vision.’
Listen to his new single #MortalMan below and let us know what you think: