The LINDOR Stick by LINDT has celebrated much success since it first launched in 2014, becoming a key player in the ‘countline’ category in South Africa. The chocolate brand itself is well established in the country with LINDOR being the no.1 LINDT chocolate brand, and the no.1 Praline brand locally. To further build on this successful business, LINDT South Africa has developed its own LINDOR Stick TVC which was filmed in the heart of Cape Town and is the first worldwide.
The TVC was developed by LINDT’s agency partners, 34° and Platypus. They were briefed to create an ad that would resonate with all South African consumers and to illustrate that LINDOR can be enjoyed on any occasion, offering a moment of bliss. LINDOR is known for its exceptional quality and irresistibly smooth melting chocolate and the objective was to let consumers in on a little secret: LINDOR chocolate can, and should, be enjoyed whenever you please.
The storyline of the ad follows a young woman tackling her typical day at the office, complete with the stress and success that comes with successfully delivering a big presentation. She manages to find a moment within her day to indulge into a moment of bliss with the LINDOR Milk Stick before continuing with her day.
The ad is currently airing on SABC, ETV, Mnet and DSTV. Have a look below and let us know what you think: