Themba Zwane, Teko Modise, Lebohang Maboe, Thembinkosi Lorch, Lehlohonolo Majoro, Mpho Makola, Kermit Erasmus and Reneilwe Letsholonyane take on fans in a game of FIFA in the latest partnership between The Original London Dry, Gordon’s Gin, and Everything Creative Agency. FIFA lovers will be treated to an adrenaline-fuelled eFootball tournament during the lockdown period, when many fans are craving their sporting fix. The digital tournament is like no other, and will see FIFA fanatics challenge local football stars to battle it out.
The eFootball tournament serves as the perfect opportunity for fans to challenge their favourite local soccer players in real-time over a game of FIFA 19. This never before seen fixture will take place in the comfort of South Africans’ own homes, enjoying a sense of community while staying safe and doing their part to flatten the COVID-19 curve in the country.
FIFA lovers keen at their chance for the title are now garnering the support of friends and family to vote via an online poll to get through to the knock-out contest of the group stages.
“We are really excited to partner with Everything Creative Agency to bring this exciting eFootball tournament to life. There’s nothing quite like a glass of the gin standard to keep you refreshed during a game of FIFA with some of your football favourites. Now more than ever, we appreciate the opportunity to leverage the advances of technology to facilitate the sense of community we know and hold dear in this country.,” – Kayla Hendricks, Gordon’s Gin Brand Manager.
The tournament will be held over the course of four days:
Thursday 30th April – Sign Ups and Group Stages
Friday 31st April – Quarter Finals
Saturday 1st May – Semi Finals
Sunday 2nd May – Finals!
The tournament will comprise of a total of 16 games. All games will be streamed live on YouTube and during half-time, fans will be able to interact with the local football players on Instagram Live. Follow the conversation on #GordonsEFootballLegends.